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Mobileye Chairman Prof. Amnon Shashua, left, and Dr. Herbert Diess, the chairman Volkswagen brand.
Mobileye, a leading automotive supplier of sensor systems that help prevent collisions, landed its second major deal for self-driving cars sending its shares soaring more than 8% on Monday.
Volkswagen announced that it will integrate Mobileye’s camera-based mapping and localization technology in its cars beginning in 2018. The system will let the companies jointly collect and share real-time data from the tens of thousands of new Volkswagen vehicles equipped with the technology.
Shares of Mobileye rose more than 8% during trading Monday, at one point hitting a high of $47.22.
Mobileye makes vision chips and software that interprets data from a camera to anticipate possible collisions with cars, people, animals, and other objects that are used by nearly two dozen automakers, including Audi, BMW, General Motors, and Ford. Tesla (tsla) was also a customer before the two companies dramatically parted ways last year.
This alliance with Volkswagen is the second to focus on autonomous vehicles.
The Mobileye mapping technology that will be future Volkswagen cars is called Road Experience Management (REM) and automatically generates high-definition maps that can be collected and shared in real-time. Volkswagen cars equipped with front cameras are able to capture lane markings and road information via an optical sensor system from Mobileye. That information in compressed and then sent into the cloud. The cumulative fleet data can, in turn, be used to continually improve high-definition navigation maps for car localization.
The companies say this crowd-sourced data will act as the foundation between automakers to jointly produce maps that are needed for autonomous driving. In other words, Mobileye and Volkswagen want to merge data from different automakers and create a single high-definition world map.
“The future of autonomous driving depends on the ability to create and maintain precise high-definition maps and scale them at minimal cost,” Professor Amnon Shashua, co-founder and chief technology officer of Mobileye said in an statement.
Advanced mapping data helps autonomous vehicles know where they are in the world. If that information can be shared with other self-driving cars on the road, then traffic flow, routing, and navigation can all be improved. The end result, theoretically, would be less traffic congestion, less emissions, fewer costs, and safer travel.
Mobileye’s REM system has two big advantages, according to Gartner analyst Mike Ramsey. The system uses a single sensor—a forward-facing camera that is cheap and ubiquitous—and small data packets of under 10 KB per kilometer for uploading data (because no one wants to pay for massive uploads of data and bandwidth usage).
In July, BMW, Intel, and Mobileye announced a partnership to produce self-driving cars for city streets by 2021 and develop the technology as an open platform that can be used other automakers or ride-sharing companies. The three companies plan to will put a fleet of about 40 autonomous BMW cars on the road by the end of 2017.


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While everyone has their recipe of fields they think are most valuable to their marketing departments, 96% of businesses say that there’s one field that’s absolutely critical. One field that you should, above all others, capture on every single one of your forms.
You’re 6x more likely to get a click-through from an email marketing campaign than you are from a tweet.
When it comes to purchases made as a result of receiving a marketing message, email has the highest conversion rate, at 66%, when compared to social, direct mail, and other marketing methods.
71% of people prefer to receive promotional content through email, compared to 17% who prefer social media.
Email marketing has an ROI of 3,800%.
And while post-click landing pages are great at capturing email addresses, there’s one kind of page that does the job even better. That’s a squeeze page.
Email marketing has an ROI of 3,800%. Grow your email list with 30 squeeze page examples.
Let’s say you’re surfing Facebook, and you click on a link to one of your favorite blogs. You begin reading, and just about halfway through the article, you’re interrupted with a pop-up that asks for your email address.
Well, to be fair, that’s only one kind of squeeze page.
Squeeze pages are designed specifically to capture a prospect’s email (and sometimes other things) to grow a business’ subscriber base. The best squeeze page examples not only convince visitors to hand over their email but justify a reason for doing so. You’ll see what we mean later on in the post.
Similarly, all squeeze pages are post-click landing pages, but not all post-click landing pages are squeeze pages. And that’s because post-click landing pages are designed with one particular goal in mind. That goal isn’t always to capture a user’s email address (like the goal of all squeeze pages).
The recognizable photo of Zach Galifianakis serves as an authority badge of sorts, associating GQ with powerful celebrities.
The ultra-short form only asks prospects for one piece of personal information: email.
The CTA button color contrasts the white page well.
The headline and the picture complement each other, but they don’t convey much of a benefit.
The sub-headline, while conveying a benefit, does so in a vague manner. Life hacks? Brotherly advice? Insider guides? GQ has the benefit of being one of the most recognized men’s brands around, so why not tout it? Tell you readers to join the swarm of people who have likely already subscribed to GQ daily, or let them know they’ll get lifestyle advice from some of the world’s foremost experts, or style tips from celebrities. There could be a much better value proposition here.
The CTA button copy is a bore. If the goal of GQ Daily is to help men be better, why not use something like “Make me better” as your button copy?
The headline leverages social proof by inviting the visitor to join thousands of weekly readers who take advantage of MarketingSherpa’s free advice.
The copy is benefit-focused, letting readers know exactly what they stand to gain by forking over their name and email address.
Why include a link that reads “No thanks, take me to MarketingSherpa” when there’s a “Close” button in the upper right-hand corner of the pop-up. You don’t want to make it any easier than it already is for users to click out of your squeeze page.
The copy is redundant. When you combine the words in the red bar with those in the headline, you get everything that’s said in the content below it. Your headline and your sub-headline should complement each other, not say the same thing in differently sized fonts.
The “About us” link has no place here. If the reader wants to learn more about your business, they’ll do so from your website’s main navigation bar. Helping them navigate there from this squeeze page does nothing but give them a way to escape.
The CTA button copy should be written in the point of view of the reader, not of the writer.
The word “free” is the first thing you see on this squeeze page.
Company badges associate Smart Insights with well-known brands like Unicef, Vodafone, HP, and Canon.
Testimonials from real marketers boost trust. Though, it would be better if they had some pictures next to them.
The short form only asks for email address, not even name or company.
The bulleted copy quickly covers what you’ll receive by downloading the templates.
The CTA is bad, bad, bad. “Get access”? Come on, now. There are many better phrases to use on your CTA.
The offer is too vague. I realize I’ll get free templates, but what are they going to do for me? I’ll learn best practices for what? A strategy for what? I’ll get alerts on the latest developments regarding what? More specificity would help here.
The button copy is written in first person.
The content is short but informative. Users know exactly what they’re going to get when they enter their email address to download a copy.
The button color isn’t bold or bright like the other squeeze pages we’ve already discussed. However, it contrasts the rest of the page. Contrast is always more important than color.
Social share buttons should be on your “Thank You” page, or in the report itself, not on your squeeze page. People want to know your information is worth sharing before they do so with their networks.
The 2014 copyright information is outdated. If this is, what else could be? Is the information in the report old news too?
The copy is concise, but informational. We know exactly what we’re going to get by downloading.
The form only asks for email and country. The less fields you include, and the less personal they are, the more likely it is that your prospect will fill them out.
The opt-in box isn’t already checked unlike many squeeze pages. By letting users opt in instead of unchecking the box to opt out, you’re passively increasing the quality of email subscribers you generate using this form.
The CTA button is incredibly boring. It contrasts the rest of the page, which is good because I can find it easily, but it doesn’t compel me to click at all.
A powerful headline promises to teach the reader how to generate 25,000 unique visitors per month to their website.
A custom, professional-looking ebook cover really shows that this author went to the trouble to make the content graphically appealing. Believe it or not, this can have a big impact on downloads.
The brightly-colored button draws the user’s attention. There’s no confusion about where to click on this squeeze page.
The language is a touch vague. Sure, we understand what Brian means by “Get 25k unique visitors per month,” but to where? To our blog? To our website in general? What? Clearing this up might help me decide whether I need this ebook.
The title of the ebook emphasizes “quick.” In it you’ll learn how to develop a retirement plan in just fifteen minutes.
The button color is bright and bold, and the shadow underneath it makes it actually look like 3D button. This may sound strange, but making a button look like a button is something a lot of designers struggle with.
The arrow pointing to the form serves as a visual cue to guide the prospect to the form.
The copy tells users what to expect after downloading the ebook. It’s a 9-page, 15-minute read, in which you’ll learn: the truth about how long your nest egg will last, why it’s vital to prepare for a long retirement, and how inflation can impact your retirement plan.
Capitalization of words on this page is funky. Why is every word capitalized? This is a technique you can use in titles, but that’s where it should end. Capitalizing every word of your copy just hurts readability.
The body copy tells you exactly what the benefits are of downloading this report.
No credit card required lets visitors know that only email address is required to download the report.
The headline isn’t as benefit-oriented as it should be. Sure, “Be in the know” is persuasive, but telling me how I’ll benefit from being in the know is more persuasive.
Copyright information is out of date. This is easy to change, so why ignore it?
The headline highlights a quick and easy solution for marketers who want to better measure their social media: The “10-Minute” Social Media Audit.
The sub-headline is benefit-oriented, explaining what the prospect stands to gain by downloading the ebook.
The CTA buttons on this page both contrast the colors they’re set on.
The arrow serves as a visual cue to guide the reader toward filling out the form.
The message on the bottom of the form explains that the prospect will receive an additional “gift” by subscribing them to Digital Marketer’s newsletter with exclusive offers and helpful tips. Most forms include an email list opt-in at the bottom, but not many make subscribing sound like a free gift.
The contact information in the header gives people a number to reach if they have any questions or concerns.
The sole testimonial on this page is from a Digital Marketer employee. Sure, we get that this is the audit used by the company itself – but isn’t that already assumed? A testimonial from someone who’s not part of the organization would be more valuable than someone who is.
The phone number in the upper right-hand corner isn’t click-to-call.
The offer is enticing. You mean all I need to do is give you my email address and I get 10% discount on coffee products? Heck yes.
The short form only requests an email address, no name required. This relieves friction for people who are hesitant to share too much personal information about themselves over the web.
The privacy message that reads “Your information will never be shared” is a great way to quell any fears users have of ending up on some spammer’s bulk email list.
The call-to-action could be improved. “Sign up” is second only to “Submit” when it comes to the most boring CTA copy.
The generic look could be improved altogether. You’ll notice that a lot of the others on this list include images, branding, logos, etc. At least one eye-catching graphic would add value here.
The headline is benefit-oriented. Prospects realize that by downloading this white paper they’ll learn how to provide a great blended learning program.
Copy is bullet-pointed to enhance readability.
Company badges highlight some of the big-name customers that Mindflash caters to.
The phone number in the upper right-hand corner gives prospects a way to contact customer service should they have any questions or concerns.
The phone number isn’t click-to-call. That means if someone is visiting this page on mobile, they’ll have to manually punch in this number to reach someone.
That white paper preview below the form is useless, unless you have Eagle eyes. Can you read any of that?
The copy emphasizes “Free” and provides visual cues like bolded letters to draw attention to key points.
The picture of the “keyword bible” shows visitors exactly what they’ll download before they click-through and convert on the form.
The number of outbound links on this page is too high. The more there are, the higher chance there is that your prospect finds their way off the page.
Having two CTA’s one after the other like that is unnecessary. The copy below the button is more compelling than the copy on the button itself, so why not use that instead?
The form is super short, only requiring email to get access to free, valuable content.
The CTA button is bright and contrasts the rest of the pop-up well.
The security badge in the lower left-hand corner assures prospects that their information will be kept secure.
“Free” is highlighted several times on this squeeze page.
The word “Signup” is used incorrectly here. What they’re trying to say here is “Sign up for access…” not use “Signup” as a noun. This might not be a major pain point for all, but if I noticed it, there are certainly others who wouldn’t want to take advice from people who can’t tell the difference between a noun and a verbal phrase.
Eye-catching photos of delicious food compel me to sign up so I can learn how to cook meals like the ones pictured.
The copy clearly conveys the benefit of signing up for email alerts.FOMO (fear of missing out) is leveraged in the statement “Never miss a recipe.” When we fear we’re going to miss out on something (like a new, delicious recipe in this case), we’re more likely to opt in.
The word “free” is capitalized to draw attention to the fact that all the user needs to do is provide their email address to get valuable information at no cost.
The call-to-action is written from the reader’s point of view. Writing “Sign me up” instead of “Sign up” increases the likelihood your visitor takes action.
The logo aligns the form with the brand, an example of great message match.
The short form asks for email only, nothing else.
The CTA button color is bold, bright, and attention-grabbing.
The photo of the beach incites wanderlust, making visitors want to click the CTA button to learn new ways and places to travel.
The logo aligns the pop-up with the brand, letting viewers know that this isn’t another company’s ad; it’s a squeeze page designed to give you more information about travel.
The headline, “Travel like an insider,” doesn’t mean anything to me. What do I stand to gain by signing up? Will I get travel tips? Discounted airline tickets? Making the headline more benefit-focused is sure to boost conversions on this squeeze page.
The copy on the CTA button is in all caps. This comes across like you’re being yelled at through text. Reserve all-caps for the word “FREE,” (and even in that case, don’t overuse it) and use them sparingly otherwise.
The headline is extra engaging – displaying a benefit while also asking a question to which the answer is an obvious “yes.” Do you want to travel first class on an economy class budget? Of course you do.
The CTA button is written in first person, it contrasts the rest of the page, and it’s results oriented. By clicking it, I will get some awesome travel deals.
Company badges showcase all the big-name publishers who have featured Matt’s advice.
Bullet-pointed copy briefly conveys all the benefits of signing up for Matt’s email newsletter.
The word “free” is capitalized in the copy to draw attention to it.
The white space in the upper right-hand corner of the page makes it look unbalanced. Granted, we’re being nitpicky because this is an all-around great squeeze page, but don’t you think there’s something missing up there? Maybe centering his logo would solve the problem.
This form is basic and gets to the point as quickly as possible.
The pop-up quickly explains the benefit of entering your email. You’ll get 10% off instantly.
The “Google Trusted Store” badge not only boosts trust, but also aligns the brand with one of the biggest and most authoritative companies on the planet.
The headline “Stay on Top” doesn’t mean anything to me. The smaller, less-emphasized words below do, though. Using “Get 10% Off Instantly” as the headline would convey the benefit of signing up much clearer.
The CTA button doesn’t look like a button. Remember how we told you earlier that some designers have trouble making buttons look like buttons? This doesn’t even look like a button at all. Even if it did, it would get an “F” for copy. “Submit” is maybe the worst word you can use as a call-to-action.
A benefit-oriented headline conveys that those who download the report will learn how to make money from home with Matco Tools.
The testimonial is from someone who has found success and stability as a Matco distributor – a kind of rags-to-riches story. They’ve included his full name, as well as a picture to boost credibility.
The section titled “The Matco Difference” briefly (but powerfully) displays the company’s unique selling proposition.
Trust badges on the bottom of the page help build credibility and ease any anxiety the prospect has about doing business with Matco.
Spelling mistakes like “Fincancing” are inexcusable. You won’t be taken seriously as a business if you get caught spelling words wrong in any of your marketing materials.
This headline is doubly engaging, asking a question and conveying a benefit all at the same time, just like Nomadic Matt did. Do you want to improve your blog? Of course you do.
The form only asks for email, nothing else.
The CTA button is bright, and contrasts the bland page, while the “No thanks” button blends in with its surroundings, diverting attention away from it.
The subheadline explains the benefit of inputting your email and clicking the CTA. You’ll get free weekly updates with the latest blogging tutorials.
The plainness of this squeeze page is great because it doesn’t distract the user from the task at hand, but it might just be too plain. How about a customer testimonial that speaks about results they’ve enjoyed since taking their advice? Or maybe an authority badge here and there. There are definitely some elements that could be added to make it more persuasive.
The copy let’s the reader know why they should subscribe: They’ll get new posts, and a welcome guide with 5 printable dinner recipes for free.
The photo is professionally taken, and serves as an example of the delicious foods you’ll be able to cook when you subscribe.
The headline could be more benefit-focused. While questions are great to use in headlines, this one doesn’t quite compel us to take action. Why would we want more recipes? What do we stand to gain? What about using something like “Delight your taste buds with new, delicious recipes delivered free to your inbox”?
The CTA button color doesn’t compel me to click at all. Sure, it contrasts the white background, but it’s the same color as the rest of the text on the pop-up. When choosing a button color, try to make it stand out from every other element on your page.
This simple form only requests email. The fewer fields you include, the easier it is for your prospects to fill out.
Words and phrases like “step-by-step process,” “boost profits,” “master the essentials,” and “free” make this squeeze page very persuasive.
This CTA button blends in with the rest of the squeeze page, making it easy to miss. A more contrasting color and a different shape would make it “pop” more.
This CTA should be tested against copy written in the first person. Instead of “Get Your Free Ebook” try “Get My Free Ebook.” It’s been proven to boost conversions.
The link that reads “No, thanks. I like having a low conversion rate” is unnecessary. There’s a red “X” up in the corner of the page, so if the prospect doesn’t want to convert, they’ll click that. No need to give them a second way to leave.
The copy provides a clear benefit: learn how to increase revenue, A/B test better, and become a data driven marketer.
The CTA button really pops on this squeeze page.
The logo let’s the prospect know this is a squeeze page from ConversionXL and not spam.
The left alignment of this form is awkward. Are we missing something? No, seriously, is there an image missing?
This super short form only requires the prospect input their email.
The images, including the one that reads “+10 MORE,” gives prospects an idea of what they’ll get after converting.
The logo at the top of this squeeze page lets prospects know that it’s CoSchedule’s offer and not some spammy pop-up.
The CTA button copy is compelling, containing words like “unlock,” “ultimate guide,” and “free.” It’s also written in first person.
The “No thanks, I don’t like free things” link isn’t needed. It gives visitors an extra way off this post-click landing page.
The CTA button doesn’t stand out as well as it could here. Its color is already used several times on the page.
The headline stops you in your tracks, and sub-headline conveys a strong benefit.
The text above the form “Where should I send your video?” justifies the need for the prospect’s email address.
The text below the CTA ensures the safety of visitors’ personal information.
The CTA button color stands out on this light blue.
The headline leverages social proof.
The CTA button color really grabs your attention.
The copy below the CTA button is contradictory. It claims that by submitting your name & email, you won’t be signing up for anything – but then it says you’ll receive emails having to do with this site. Isn’t that signing up for something?
The form only requests a visitor’s email address making it easier and quicker to complete.
The opt-out link below the CTA reading “No, thanks” is much less obnoxious than what you’ll find on many squeeze pages. Statements that read “No thanks, I don’t like money” just make prospects roll their eyes.
The “No Thanks” link is necessary for this squeeze page because there is no other way to exit out without clicking that text link.
A blue CTA button on a blue background makes it easy to miss.
The headline and copy on this page are all about “me, me, me.” “Want to see some of OUR all-time favorite emails?” “Get OUR guide. 12 of the smartest emails to hit OUR inbox”? Everything should be rewritten to focus more on the customer.
The word “Submit” should be changed to something less plain.
The CTA button color pops on the white page.
The headline conveys a clear benefit, but it could definitely be stronger. How do they make search easier for the prospect?
What does “We take your privacy seriously” mean? If you want to let prospects know you take their privacy seriously, tell them it will stay private.
What is a “SearchCap?” What will prospects get by signing up for it?
The headline has “Free” written right in it.
The green CTA button contrasts the white background well.
The copy emphasizes benefits. By downloading, the prospect gets lead gen tips and best practices.
The picture of the ebook shows visitors exactly what they’ll be downloading once they enter their email address.
Company badges of some highly reputable brands boost trust.
The turquoise CTA button pops against the white background.
There’s no visible exit off this squeeze page.
There’s not enough information on this popup to convince me to get a demo. What’s in it for me? Showing me how your product works sounds like it’s more about you.
The CTA copy text size is too small for the button.
This CTA button color makes it stand out against the gray background.
The CTA “Subscribe Now” is too cookie-cutter.
The word “Signup” is the noun commonly confused with the phrase “Sign up.” Based on context, “Sign up” should be used here instead.
The short form only requests an email address from visitors.
Words like “Welcome” and “Sign up” make this squeeze page too generic. A CTA like “Send me the secret!” would be much stronger.
These colors clash with each other. A bright green CTA on a bright blue background hurts to look at.
To create great squeeze pages, remember to clearly convey to your prospect the value of converting, and actually deliver on it once they’ve handed over their email address.
Use these 30 critiques and Instapage’s fully customizable post-click landing page software to create dynamic squeeze pages that grow your subscriber list.
Have you used squeeze pages before? What are some of your favorite examples? Let us know in the comments!

industry_corpus2: Computing & Telecommunications


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Home » Why not learn more about Trips?
What to Know on Cheap Family Holiday Packages There is a need for adjustments of daily activities in an individual’s life. One needs to be rejuvenated from the overwhelming feeling associated with routine. The needs for a holiday might differ with some seeking to relax and others looking to improve how they work together in the case of employees. Whatever the reasons it is important that the place being visited provides the desired effect for those that seek it. This property can be improved by being well acquitted on all matters affordable holiday plans. There is the needs of the family. They may be looking for something exciting that they do not get to do on an everyday basis. They may include operations such as skiing, biking, skate boarding, mountain climbing, surfing , racing and many more. The places that one intends to tour should be accommodating of these practices. Camping sites should be fun and engaging without exactly putting the participants in harms way from animals or other natural elements that may be found. While these may be easy to find the aspect of pricing still remains a major issue for many whom opt out of these holidays. This terms can be sorted out amicably by embarking on some resolution activities as a person or for the company that is facilitating the holiday plans.
Recognizing this gap in the market, travel companies have sought to make these services much more affordable. They are instrumental in ensuring that they are minimizing activities that add to the price. They may encourage the persons to carter for their own accommodation. They often limit their services to transportation only. On the other hand they might decide to collaborate with some hotels and resorts and bargain for a discount for their clients with respect to accommodation. They are very resourceful in getting people incredible terms for them and their families.
Personal efforts may prove fruitful with respect to reducing the price. The individual may sign up into organizations that facilitate travelling expenditions to different areas . They are very reliable in negotiating for one’s accommodation and travelling costs. One needs to be very careful when seeking to partner with some of the organizations and should investigate their viability before subscribing for their services. They should offer you the advantage of being able to effect payment on any medium that you prefer. Those that offer additional services are much more appropriate for you. There is an alternative to rent other accommodation and prepare their own meals hence reducing the cost significantly.

industry_corpus2: Travel & Geography


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After I wrote Misquoting Jesus, I started getting a lot of emails from all sorts of people. One common kind of email was from people who wanted me to know that even though the New Testament had textual problems, the books that they revered were absolutely perfect, with no mistakes & no textual errors. Most commonly these emails came from people who wanted me to convert to follow either the Book of Mormon or (on the other side of the religious spectrum!) the Koran.
I hope Muslims won't ever use again Bart ehrman arguments against Christianity, but we all know how Muslims minds work.
The words of the Bible were inspired by the Holy Spirit. And, as there is only one church which was founded by Jesus himself (all the other Christian churches branched from that one), so there may be many rewritten Bibles. Martin Luther threw out seven whole books because he did not like the doctrines referred to therein. King James attempted to reduce the Bible to the level of poetry. But, the Holy Spirit's inspired words are never truly lost to the world, even if rejected by some. The Bible says seek and you will find. I think people sometimes just reject the answers to their seeking.
It amazed me, when the muslims claim openly, that the writer of Quran is Allah WE-self.
Allah might have a pen back on those days!. I always imagine that Jibril would smack muhammad with a book called quran at the hiram cave.
In contrast to Christian's gospels in which "divinely inspired", not like the "two tablets" written directly by God.
At the very least, we must state the truth of how the gospel is today and the same message as it was nearly 2000 years ago. WHILE the muslims might try to forget the contradictions and how the quran surah actually collected and put into a book. Not to mentioned also burned by the islamic caliphate.
"You see Bart Ehrman is right that holy bible is corrupted?" DESERVES ONE ANSWER: "well, Bart Ehrman studied the book that is worth with sound doctrines, unlike those who are not, Bart didn't even discusses it".
He sounds like such a leftist. Be very harsh on Christianity, soft on Mormonism and Islam. Anything non-Christian is "a" "okay".
The best critique of Ehrman's "Misquoting" nonesense is here.
Ehrman is basically a mass of confusion and sophistry.
One of the best refutations of his view can be found in William Goode's work on Scripture and Tradition 1853.
Get educated, these type of attacks are nothing new, and will continue as long as the devil, sin, and the world continue.
Good on you Bart, however I think the reason why Bart won't peel apart the koran and Islam the way he does the New Testament, is that he values his life more.
Muslims take Bart's fearful silence as him being a champion of their faith.
Bart Ehrman, Champion of Islam will one day earn him the title of pbuh.

industry_corpus2: Others


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A research proposal is designed to convince others that you are in possession of a worthwhile research project and you have the competence and the work-plan to complete it. It sets out what you intend to achieve and how you will go about it. After that, every research proposal requires an abstract.
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industry_corpus2: Subject Education


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Watching someone play a video game can seem like a Groundhog Day of looped death and rebirth, of losing over and over and over. “Press R to reload. Press R to reload. Press R to reload.” Anyone who’s played Call of Duty or Hotline Miami knows that most of the game is spent failing to survive. But while this is an element of game mechanics, it’s also an element woven into the plot of the game — a hallucinatory murderer is compelled to kill, and the quick repetition of appearing and dying pushes that hallucination onto the viewer. While it’s often lamented that video games have yet to have their Citizen Kane, we may at least be determining what we can do with the medium that films and books can’t: We can let the protagonist lose and force them to try again. The cycle of dying and starting the level over forces players to empathize with the character who toils in spite of certain failure.
For many books and films, the limitations of linear storytelling undermine the experience of failure, leaving room for doubt over whether anyone else could have made a difference. Writers and directors can make characters see their best efforts fail, but their works are hampered by how little time and how few alternatives we can see. For instance, a film like Chinatown can give its viewers an experience of a protagonist’s inescapable defeat — its famous final line, “Forget it, Jake. It’s Chinatown,” invokes unwritten rules that can’t be broken, no matter how determined he is to reform them. But it can’t keep us from wondering whether a better detective might have found a way. After all, Jake is disrespectful to people who can help him and stubbornly focuses on one crime when a greater tragedy is unfolding right under his bloodied nose. We wonder what could have happened if Jake was given another two hours to try again.
Video games don’t face this constraint. They have a singular ability to depict how many ways it is possible for things to go wrong. As a player, you are forced to inhabit the skin of a character who strives and fails over and over again. Seeing how hard it is for a character to get by lets us experience another person’s life at a deeper level than traditional media forms permit. The character’s experience and the players’ are not identical, but drawing them down similar paths creates new kinds of empathy.
Failure is built into the video game in ways that are only recently becoming clear. The canniest games take advantage of that respawn-play-die loop to drive the emotional and narrative arcs. In 1992, a small French game company made KGB, a small French video game about the twilight of the Soviet Union. Within the circles of people who talk about these things, KGB was renowned as one of the hardest games ever made. It is a game where you can’t possibly figure out how to win without losing in the process. The number of endgames where the player dies or gets sent to Siberia is overwhelming. You are beaten to death by a pair of thugs because you accept their invitation to a party. You are demoted and sent to Siberia for figuring out an intra-government conspiracy against the prime minister. And so on. The game is a relentless drumbeat of failure.
At first you’re mad that you’ve died for the 30th time in an hour, but then you start to change your behavior to match the risks being presented to you. You realize that the game won’t tell you when you’ve fucked up; you have to feel it out carefully, stepping slowly forward along the cliff’s edge. In most games, you are fundamentally unstoppable — you will murder hundreds of soldiers by the end. But when success is redefined as “not getting mugged,” the character you are playing as becomes more fully fleshed out. You inhabit the role in a way no movie or book can allow you to, both because of the first-person perspective and because of the way you can see the consequences of decisions.
Experiencing so many ways to lose complicates how one expects being the hero of a story should feel. The hero repeatedly fails to live up to heroic expectations. Once you realize that you can lose either by behaving like an overly hardline KGB officer or insufficiently communist, there’s drama in even the most mundane in-game conversations. You start out by simply lying (“I’m here as part of the anti-crime initiative comrade Little Old Ladyovna!”), but soon you’re doubling and tripling your deceptions, trying to figure out how you should seem to act — all to avoid the next death, while realizing that death is inevitable. Rather than omnipotent wish fulfillment, your behavior as agent is so shaped by the number of ways you can lose that you begin, without necessarily intending it, to play the role of suspicious spy in a totalitarian state.
Forcing the player to merge with the identity of the character they play as and to confront its limitations: This is what games can do that other storytelling techniques can’t. Last July, a game called Spec Ops: The Line addressed this head-on. The publisher, 2K Games, presented it as a low-rent Call of Duty–alike, from its walking-talking-jawline of a main character to its meaninglessly macho title. But as the game progresses, generic Arab bad guys are replaced with American soldiers and sometimes civilians. The load screens — most commonly seen after the player dies — explicitly question the values of the player. “DO YOU FEEL LIKE A HERO YET?” they ask, as you wait to jump back in and shoot dozens more digital soldiers.
Another game that has attracted attention in recent years is Dwarf Fortress, famous for its motto that “losing is fun.” In the game, you work to oversee an entire fortress of alcoholic dwarves, each with his or her own appearance, emotions, relationships, desires, skills, beard-grooming standards, and – eventually – gruesome deaths. In an e-mail interview, Dwarf Fortress’s creator, Tarn Adams, told me, “It’s important that people learn to embrace loss, or the world can’t be enriched by their passing.” Only by seeing how easy it is to accidentally drive a dwarf mad, leading them to throw themselves down a well, or how easily a poorly planned fort leads to war-wounded dwarf veterans dying without medical care, can you come to value their individual lives. The death of a dwarf is both tragic and common, which makes a dwarf’s survival against the odds worth celebrating. At the same time, if they live long enough to gain titles and to name their weapons, it is that much worse when the inevitable dragon attack cuts their life short.
In such games as these, the difference between “winning” and “losing” is obliterated. All you can do is find the bright and momentary successes or noble failures – repelling a goblin invasion, killing a rampaging demon with your last remaining militiamen, accidentally letting your vampire mayor murder your best engraver. It turns individual dwarves’ lives into something meaningful, an opportunity to make the most of their limited time. The repetition of loss, the repetition of ending, the repetition of death enables the player to experience the story not as one of maximizing characters’ levels but of experiencing the multitude of ways the story can go wrong.
By separating games from winning and losing, we are forced to confront the personal experiences of the characters involved – the protagonist who is drawn forwards into killing innocents despite what they say are their best intentions, the ultimately meaningless but still beautiful life of the dwarf who dies for no good reason. The drive to compete, to reach the “last level” is crushed out of you by the drumbeat of failure. Instead of using the addiction of seeing a score go up to propel you forward, you are forced to experience a life that remains in stasis, or even backslides, leaving the characters taking part no better than when you started. Gamification has received a lot of attention for its ability to motivate people to drive themselves forward, but this quest for bigger numbers is a distraction from the ability of gaming narrative to force the player to accept that failure is both a part of life, and a necessary aspect of empathizing with others.
Chinatown tells us to believe Jake’s failure was unavoidable, but better would be to show us all those other things he could have done that still would have led to a tragic end, and better still would be to let us experience trying to unravel the betrayals and corruption ourselves and letting us fail and fail again. Letting loss and failure sluice over the viewer until they know there is nothing else that could be done.

industry_corpus2: Gaming


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The words of Rick Hieb echoed through the silent Mission Control Center (MCC) at the Johnson Space Center (JSC) in Houston, Texas.
The view through Space Shuttle Endeavour’s aft flight deck windows on the evening of 13 May 1992 was quite different from anything ever seen before. Not only was this the maiden voyage of NASA’s newest orbiter—a vehicle which, but for the loss of Challenger, might have remained a set of structural spares—but it also involved the first EVA with as many as three people. This mission, STS-49, commanded by Chief Astronaut Dan Brandenstein, had long been anticipated to be the most visible shuttle flight of 1992, but it demonstrated that human space flight retains the ability to deliver unexpected surprise. When the crew was announced, their mandate was to retrieve the Intelsat 603 telecommunications satellite, delivered into an improper orbit by a Commercial Titan III booster in March 1990. Spacewalkers Hieb and Pierre Thuot would venture into Endeavour’s payload bay to attach a new rocket motor, after which Intelsat 603 would be boosted into its 22,000-mile (35,000-km) geosynchronous orbit, ahead of its pivotal role in covering the 1992 Summer Olympics in Barcelona.
After the Intelsat activities, a further two spacewalks—the first with Kathy Thornton and Tom Akers, the second with Thuot and Hieb—would rehearse Space Station Freedom construction techniques. Thornton’s inclusion made her only the third woman, after Russia’s Svetlana Savitskaya and NASA’s Kathy Sullivan, to perform an EVA. It was a role for which she had previously trained in preparation for her first shuttle mission, STS-33 in November 1989. “I absolutely insisted that she be the EVA person,” her STS-33 commander, Fred Gregory, later recalled in his NASA Oral History, “over great protest. If we had not insisted, probably a person of her size would never have done something like this. Kathy [Sullivan] was a larger woman who could fit into the suits, but Kathy Thornton was not, so we really had to force the issue.” Doubtless, Dan Brandenstein was in full agreement that Thornton, nicknamed “K.T.” in the Astronaut Office, was the most appropriate choice. She would go on to fly as part of the EVA team which first serviced the Hubble Space Telescope (HST) in December 1993.
The Intelsat 6 series represented the eighth generation of communications satellites, designed by Hughes for the International Telecommunications Satellite Organisation—originally an inter-governmental consortium, but since July 2001 a private company, known as Intelsat, Ltd.—which were capable of providing 33,000 telephone circuits and four television channels. Five were built between 1983 and 1991, and a half-scale model of the satellite today resides in the lobby of Intelsat’s Washington, D.C., headquarters. The 9,200-pound (4,170-kg) cylindrical satellites were spin-stabilized at 30 revolutions per minute, with a “de-spun” segment to house the communications payload and direct it toward a desired location on Earth. Originally scheduled to be flown aboard the European Ariane 4 booster and, in the pre-Challenger era, also the shuttle, Intelsat 6 was a wide-body satellite, measuring 11.8 feet (3.6 meters) in diameter and 17 feet (5.2 meters) tall, expanding to a height of 38.4 feet (11.7 meters) when its concentric solar arrays and communications payload were fully operational in geosynchronous orbit.
These huge satellites were fed by a twin-propellant system of nitrogen tetroxide and monomethyl hydrazine, which fed radial and axial thrusters for station-keeping and attitude control. The outer surfaces of the satellites were coated with photovoltaic solar cells, which provided around 2,600 watts of electrical power, whilst nickel-hydrogen pressure vessel batteries supported operations whilst in Earth’s eclipse. The communications payload carried 38 C-band and 10 Ku-band transponders. The third Intelsat 6 (codenamed “603”) was launched atop a Commercial Titan III from Cape Canaveral Air Force Station on 14 March 1990, but the rocket’s second stage failed to separate properly and the satellite could only be released by means of jettisoning its attached Orbus-21 perigee kick motor. This left it effectively unable to achieve geosynchronous altitude, and the $157 million Intelsat—which had not been insured, but was “self-insured” with the company’s own funds—was left stranded in an inoperable low-Earth orbit.
In the weeks and months following the malfunction, Hughes entered into a contract with NASA, worth in excess of $90 million, for the shuttle to reboost Intelsat 603. Two possible scenarios quickly gained prominence: either to carry a new perigee kick motor into orbit and attach it to the satellite to reboost it into geosynchronous transfer orbit or retrieve Intelsat and bring it back to Earth for refurbishment. Concerns about the extent to which the satellite’s surfaces might degrade over two years were allayed by the test flight of several solar array sample “coupons,” attached to Discovery’s Remote Manipulator System (RMS) mechanical arm during the STS-41 mission in October 1990. These were exposed to the harsh atomic oxygen environment for a minimum of 23 hours, with few ill-effects. Two months later, in December, the STS-49 crew was named to conduct the audacious salvage.
The mechanism by which Thuot and Hieb would grab Intelsat was a so-called “capture bar,” designed and built by engineers in the Crew and Thermal Systems Division at NASA’s Johnson Space Center (JSC) in Houston, Texas. Weighing 160 pounds (73 kg), it measured 15 feet (4.6 meters) long by about 3.3 feet (1 meter) wide and included detachable beam extensions and a steering wheel. As Thuot rode on the end of Endeavour’s RMS arm, he would be positioned close to the base of Intelsat 603 and after grappling it would lower it delicately into a Hughes-built cradle assembly. “There was a lot of analysis done,” continued Brandenstein, “and we were assured that because it was spinning slightly and it had a lot of mass, we could bump it and it would stay pretty much in place and wasn’t going to be a problem.” Throughout 1991 Thuot and Hieb trained underwater and on the air-bearing table, to such an extent that they could follow the procedure with their eyes closed.
Endeavour arose from a series of already extant shuttle spares, assembled before the loss of Challenger to facilitate repairs or possibly the creation of a new vehicle in the event of an accident. The $389 million contract to build the spares—which consisted of an aft-fuselage, a mid-fuselage, two halves of the forward fuselage, a vertical stabiliser and rudder, wings, elevons, and an aft body flap—was awarded to the shuttle’s prime contractor, Rockwell International, in April 1983. Three years later, the destruction of Challenger added a new level of urgency to these plans and led directly to a decision to assemble the spares into a new craft, designated Orbiter Vehicle (OV)-105. However, several powerful political voices opposed the idea. The White House’s Chief of Staff Donald Regan and several members of Congress argued that the cost of developing the spares into a new shuttle could be better spent on an entirely new spacecraft. Nevertheless, in September 1986, the construction of OV-105 was approved, and in July 1987 NASA awarded a $1.3 billion contract to Rockwell. Construction was completed within three years, and the orbiter was formally powered-up to begin systems testing on 6 July 1990.
By this time, OV-105 had received the name “Endeavour.” It was spelt in the English fashion, since it paid homage to Captain James Cook, whose own vessel, HMS Endeavour, had sailed to the South Pacific in 1768-71 to observe the transit of Venus, part of ongoing scientific investigations to measure the distance between Earth and the Sun. During the course of the voyage, Cook reached Tahiti and Hawaii, charted New Zealand for the first time, and surveyed the eastern coast of Australia.
In response to the tremendous outpouring of student grief in the wake of Challenger, Republican Congressman Tom Lewis of Florida initiated a resolution to enable students to name the new orbiter. Lewis’ bill, passed in Congress in October 1987, inaugurated the “NASA Orbiter Naming Program.” More than 71,000 students, representing 6,154 schools across the United States, submitted their entries during the course of 1988. The guidelines dictated that the name must have previously belonged to an exploratory or research vessel, that it must be “appropriate” for the new shuttle, that it must capture the spirit of America’s mission in space, and that it should be easy to pronounce for radio transmission.
Three finalists were eventually announced by the judges and by NASA Educational Programs Officer Muriel Thorne: Endeavour, Horizon, and North Star. Of these, Endeavour was by far the most popular entry, accounting for almost a third of all state-level winners in the competition, and in May 1989 the new orbiter was formally named by President George H.W. Bush. When the STS-49 crew came to design their crew patch, they not only included Captain Cook’s Endeavour, but also exhibited the colours of the two winning schools—Senatobia, Miss. (Division I, elementary) and Tallulah Falls, Ga. (Division II, secondary)—atop the ship’s masts.
Less than two years after Bush named Endeavour, on 25 April 1991, the sparkling new shuttle was rolled out of Rockwell’s Palmdale facility in California and was delivered to the Kennedy Space Center (KSC) in Florida on 7 May. Her targeted maiden launch in May of the following year quickly became mired with difficulty, as “hundreds of problems” were identified by NASA: faulty cables and connectors, contaminated propellant lines, incorrectly fitted insulation blankets, and even a biscuit, mistakenly dropped in the fuselage. At their worst, in the late summer of 1991, up to 70 electronic, hydraulic, or mechanical problems were being reported each week, prompting NASA to announce that it expected to delay STS-49 from May until at least July 1992. The cannibalization of parts during Endeavour’s construction to address hydrogen-leakage problems with her sister ships Columbia and Atlantis compounded the delay. Then, in March 1991, cracks in Discovery’s 17-inch (43-cm) External Tank (ET) disconnect doors prompted inspections of Endeavour and uncovered a similar flaw. However, it was subsequently revealed that these cracks represented an inherent design error, rather than a result of poor manufacturing.
With these problems in mind, it is quite remarkable that the anticipated delay to STS-49 did not transpire, and she was rolled out to Pad 39B on 13 March 1992 to begin final preparations for launch. In physical appearance, Endeavour differed very little, outwardly, from her sister ships. Internally, though, she carried Advanced General Purpose Computers, with twice as much memory and three times as much processing speed as the older versions, as well as being smaller, lighter (at just 64 pounds or 29 kg), and requiring less power (around 550 watts). The High-Accuracy Inertial Navigation System was intended to eventually replace earlier inertial measurement units, with one HAINS flying alongside two of the older devices on STS-49. Endeavour was also fitted with three improved Tactical Air Navigation systems, a pair of enhanced Master Events Controllers, and solid-state trackers. Her Auxiliary Power Units (APUs) were enhanced over previous models, as were her gas generators, fuel pumps, redundant seals, and new materials.
Many of these upgrades were designed to be more reliable than earlier systems, utilising lower power and requiring far less maintenance. She also featured a new drag chute to improve landing safety and was fitted with the plumbing and electrical connections to enable Extended Duration Orbiter (EDO) missions of up to 28 days. A fifth cryogenic oxygen tank and a fifth hydrogen tank beneath her payload bay floor supported this provision. “On the rest of the orbiter fleet,” noted a NASA release, “Columbia also has five tank pairs and Atlantis and Discovery each have four tank sets.” Although the official plans at the time called for Columbia alone to fly EDO missions, Endeavour would perform one such flight, lasting almost 17 days, later in her 25-mission career.
At four seconds, Endeavour’s engines roared to life at 120-millisecond intervals, reaching 90 percent of their rated thrust and hitting the 100-percent mark precisely at T-zero.
The shuttle visibly flexed, as if she ached to break free of her shackles and climb, crewless, toward the heavens.
And so they were. Vast clouds of steam billowed from the pad. Three seconds later, engineers simulated the retraction of the ET umbilical and the Solid Rocket Boosters’ (SRBs) hold-down posts, and after a further 15 seconds of stable thrust, shutdown commands were issued to all three engines. In total, the FRF lasted 22 seconds and was a great success, but for a couple of technical issues. High vibration levels were detected in one of the engines’ high-pressure liquid oxygen turbopumps, whilst another exhibited a loud “popping” noise shortly after shutdown, indicative of hydrogen ingestion into the fuel injector. Prudently, on 8 April NASA decided to replace all three engines, although a second FRF for Endeavour was not considered necessary.
Her next big test would be to launch.

industry_corpus2: Aerospace


text: Optimal learning requires good health. My goal is to promote the health of our students here at Buffett. Please check out the website links here on my webpage which will provide you with information and forms for medication at school, physical exams, and immunization requirements. Please contact me whenever you have questions or concerns related to your child's health.


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Ta 1–2 tabletter om dagen som kosttillskott med vatten för bästa resultat.
F. När bör jag använda Glukosaminsulfat 1000?
F. Varför bör jag använda Glukosaminsulfat 1000?
S. Glukosaminsulfat 1000 har visat sig vara bra för hälsan och för ledernas funktion.
F. Är alla ledvårdsprodukter de samma, oavsett märke?
F. Kan jag använda Glukosaminsulfat 1000 med andra tillskott?
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F. Är det någon särskilt tid på dagen det är bra att ta Glukosaminsulfat 1000?
S. Studier har visat att det inte finns något särskilt näringsfönster för Glukosaminsulfat 1000 och man kan ta det när som helst.

industry_corpus2: Biopharmaceuticals


text:
Ethic hails from France with industry legand Kevin Demay at the helm. Kevin has worked with and designed entire product ranges for many top brands in our industry and he has created his own brand, Ethic DTC. Ethic's mission is to put Ethics at the heart of the company. When it comes to design, manufacturing, cost, and riding, Ethic wants to ensure that the prices are fair and that the quality is there.
The Ethic Grips feature ribs and a compound similar to the ODI Soft Grips, but thats where the similarities stop. The Ethic Grips are longer than most, coming in at 7 inches long. They have a maximum diameter of 1.29", thicker than most, and taper down slightly towards the inside edge of the grip to keep barspins smooth. The horizontal ribs helps the rider keep traction even with sweaty palms. Ethic Grips come in a variety of colors, and include matching silicon barends.
I've purchased several sets of grips for my son's scooter, and this set has held up the longest. Very comfortable and strong. Only reason we got these is because he got a new set of bars.

industry_corpus2: Manufacturing


text:
Welcome everyone :) .. to my very own blog and my very first blog post ..
I am not a procrastinator when it comes to doing anything else .. Being the first person with a comment or an offer to help or if something doesn't make sense .. but starting this blog has been a long way coming ..
But now that I am here .. I hope to keep you entertained with recipes along with random stories .. Mostly stories about my baking adventures, maybe some about myself and at the end of the day, with recipes that keep you coming back ..
During the day .. I am a marketing professional doing a typical 9 to 5 job .. but after I have punched out the time clock .. on my "OWN" time .. i love to bake .. from cakes to cupcakes to cookies to other not so typical desserts .. and hence the motivation to start this blog ..
So here's a warm welcome to you and I hope to keep you all entertained ..
Sounds AWESOME:) I myself am dead scared of baking! The first time i made cookies,they just lay flat on the microwave dish and NEVER rose an inch:p So am looking forward to your posts for sure lisa :) Good one!
Thanks :) .. you have to TRY out the cookie recipe i just posted, but I haven't ever baked anything in a microwave so i am not sure about that .. but you have to let me know how it turns out !! ..

industry_corpus2: Hospitality & Catering


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This article is more of a personal writing and is written with the only intent of sharing with other sadhaks and in totality reflects my personal views only.
This is a question that many hold since a Christian name I hold :) That is why I thought I must share with you my views.
Babaji says, "If there are variety of dishes in front of you, do you eat everything? If you have variety of clothes displayed to you in a cloth store do you choose everything? No. You exert your power to chose. You cross verify, examine, compare, ask questions, clear doubts, match your budget, match your liking and then you choose."
Paths are many, masters are many, options are many, techniques are many. People choose. I did the same.
Now that does not mean that the clothes I did not buy were bad. The only attire I chose matched my liking, affordability, practicality, satisfied my queries and best of all I thought would look good on me and vibe well with me. The rest were not bad for I know it is not practical. When looking at a menu anyone would chose just a very few of their favorite food. Not that other food is bad but what would happen if one try to eat all varieties at one time? Indigestion? Same reason is why one loves all paths but walks on one. I would say that I would like to munch on other delicacies also as snacks but would prefer my favorite food to satisfy my hunger.
Things were not easy for me since I am from a Christian background. Even now things are not easy because it is a big question raised on beliefs and societal rules over beliefs. Right from my childhood days, I had very less inclination towards rituals and formalities. I never preferred going for mass (prayer gathering and sermons) in church but I would always prefer going to church when no one was there and picking the last corner bench of the church. Something never made me go through a communication with God by following a standard set of procedures. I always preferred silence for that.
I began asking my dad lot of questions about religion including questions that startled him and he and others never preferred answering; maybe they feared something. I strangely had an inclination to Lord Shiva. Something in the back of my mind told me that all religions are one. The concept of God is nothing but that one power. What provoked me to think beyond heaven and hell were the questions that arose in my mind when I saw a child suffering or a dog suffering. I pondered why a child is born with abnormalities when such a little being cannot sin? Why a dog who lies calm in his own place without hurting anyone had a broken limb? Isn't God watching? Why does he not do something for these little creatures? I failed to understand why the best of people doing good suffered while the bad still enjoyed? I asked and asked questions but the answers either did not come or did not satisfy my conscience. That is when I probed into the law of karma and went through it all and the clarity to every doubt started falling into place. My life had always been very stressful since childhood undergoing a number of problems including ailments, emotional problems and other difficulties of life.
I continued probing into all religions and never ever felt aversion to any religion. They were all so beautiful; people made wrong interpretations - this I could read through very well. I could not argue or questions these things because the "masters" of these religions would never take it. My father was a great influence to me as he helped and served other religions without any hesitation. More facts started to reveal itself as I probed into religions and one thing was very, very clear to me - that all religion quenches the spirit of the same power. Yet I could not understand why people fought and argued and defended. I let people alone and followed what I liked - being nonreligious. But people never stopped letting me be alone. There was criticism, mockery, sarcasm, threat of being labelled insane, anti-religion, etc, etc, etc. I understood that it is the fear of people that had been instilled by religions or society that hell will break loose if one questions anything about religion or looks at other Gods or religion.
I was sure that I will not leave Christianity and I was also sure that I would not join any other religion because if I did either of this, then I would be still giving importance to "religion". But at the same time I was doubly sure that I will not ignore any religion. I love the teachings of Christ and feel that love whenever I think of him also. Even the world "allah" gives such a good vibration. Sometimes the words "inshah allah" (God willing) slips out when I acknowledge certain things in life happily. I know this can raise eyebrows but then who cares. I could get into the same trance with a sufi song that I could get with Shiva' s song or a Christian hymn.
Then I got into the process of meditation to get relief from the worldly troubles and stresses of daily life. As my turmoil with the world increased, my interests into spiritual practice also grew stronger. The stronger this urge, the more I probed and experienced insights into lot of things right from cyrstals, reiki, pranic healing, tai chi, dowsing, telepathy, out of body experiences, past life regression, etc. I must say it was an awesome journey since then, meeting people, spiritual guides, ascended masters, learning so many things. I was reading and digging into the teachings of Buddha also at the same time. But inspite of the continued turmoils in my life I knew that I was divinely guided at all times by some mysterious or invisible forces or beings that let out their support through so many mediums and "co-incidences". But all the while I knew that I cannot dip all my fingers and wander forever into the vast spaces of infinite knowledge and experiences. I had to choose one path - one way.
I then came across the words of Osho and that was the biggest turning point into mysticism made simple. i was also very highly impressed the ways the Bramhakumaris lived their lives, in service, contemplation and purity. i was so enchanted by them that i was pulled to a local center where i went to them and learnt from a Sister every day for about a month.
My search for a path began and I was extremely enthusiastic to have a Guru in life. I went through many Gurus, many practices, many paths, but each time I moved to something else I made sure I learnt something from what I had been into. I found that almost all were genuine in what they were sharing with the world and assisting in the Divine mission in their own ways. They all had different ways and methods and those who suited them became their disciples or followers and dedicated to their practice. I wished to fine tune into something perfect for my taste since I knew all had different tastes. I was reading about Yogananda Paramahamsa and all the lineage of masters I found so loving and energetic.
I was blessed by them each time I thought of them including the entire lineage of Yoganandji, Sri Yukteshwarji, Lahari Mahasayaji, and Mahavtar Babaji. It followed with many mystical experiences whenever I sat to share with someone about meditation. Then I came across Nityanand Paramahamsa's teachings and videos which I immensely benefited from and I even today owe Nityanandji gratitude for the precious things I learnt from him irrespective of what he may be judged as by the world today. I also had many divine mystical experiences with Sadhguru Jaggi Vasudev and his ways. But all the while I still went to church and still sat on that last bench alone and had wonderful conversations with Christ. Jesus Christ, Mother Mary and St. Anthony always guided and comforted me in all my pains. They were the best friends I could openly talk with and get reassured and feel comforted. But in the bottom of my heart I knew I had to chose one path and follow it because though all are useful one cannot follow all at the same time. It can be the most biggest hindrance to a seeker. Just like all religions deserve to be respected, so do all the Masters and saints and Gurus deserve their due respect. It was easy for me to blend into everything without getting contradicted because of this fact that I knew though all had different ways, all were moving towards the same goal. This quality itself helped me "get out" of the "religion" label in the first case.
At this time, about two years ago, my life was taking another major twist perhaps a pour of karmic clearance and this time I was swept off my feet and got a taste of real human relationships and the attachments that come with it. Heavily shattered and not knowing what to do, I remember my steps going towards the calmest place I could think of and that was the Ramakrishna Mission Temple where I used to frequent with my friend since long. Here amidst of a tearing pain of the multiple traumas in my life I felt peace and comforted. I began pondering at this stage what is the meaning of life and where are we all heading. I looked around and saw only chaos everywhere; though people did not reveal things I could make out what is happening on the inside. The need for a teacher and a path grew stronger again. I knew I was following many paths at the same time. I had learnt well the path of karma yoga while being acquainted with the teachings of Swami Vivekanandji. I also put myself into bhakti yoga at the Ramakrisha Ashram. I read about Jnyana yoga and was immensely impressed. Then I went into hatta yoga and joined classes with the guru Abhayji where I learnt a bit of Iyengar Yoga. I was also blessed with the opportunity of meeting my hatta yoga Guru's Guru, B.K.Iyengarji at his Pune residence. Very little did I know that these all were just mediums to reach me to my Guru. What you long for with all craving will manifest unto you in some mysterious way!
Then came a day when I was very troubled by the current personal issue and went to a spiritual friend of mine for solace and asked him for a certain book. He brought two books with him. One was the book I had asked for and the other was an unknown old book. I asked him why did he get this one. He replied, "Don't know, while I was picking up your book this just came into my hand and I guess it was intended for you." I looked at the book and it read. "Spiritual Conversations with Swami Muktananda". He looked odd to me but I just opened the book in the middle and read a paragraph. I was shocked because it contained the answer to the problem that was troubling me that moment! I thanked my friend and left with that book. The blow of this turn of life was so overwhelming that it crippled my normal life for sometime and it was my Mother's understanding and support that make things easy for me during that phase. While I lived hopelessly, whole day I only read this book and read it completely, being thoroughly influenced by the teachings. In this whole book Swami Muktanandji only spoke of the teachings of his Guru, Bhagwan Nityananda of Ganeshpuri. I never knew who all these people are. But then one day the same friend in our yoga class asked if we go on a tour to Ganeshpuri to see Muktanandaji's ashram and also at the same time we could meet our yoga guru's guru Shri Iyengarji.
Quickly everything was planned and we set out. After reaching Ganeshpuri, we headed to Muktanandji's ashram but learnt that his ashram is closed and that we should visit Baba Nityananda's ashram which is close by. I did not know who was Baba Nityananda and wanted to go to Mukthanandaji's ashram itself because I was so impressed with his teachings. Little did I know that this was not the divine plan. (A detailed writing on this complete travel is in my other blog. If interested to read in vivid details click here.) We both then had no other option but to go there. We went over there and booked a room. After that we started visiting Baba Nityananda's ashram and the places where he sat, walked, rested and took samadhi. I had a very powerful and profound mystical experience the moment I sat in front of Baba's chair. I was assured during this visit by Bade Baba that I will get what I am looking for very soon, and that was a Guru in my life. After that experience I was very, very relaxed. I returned back to Pune, met Iyengarji and returned home. Days passed and I wondered what was to come and where is my Guru? Which is the path that I should take? I had been watching telecasts of many gurus on TV and that included Shivanand Avdhoot Baba's telecast. Those saddened days I used to be hours in front of the spiritual channels of all religions. I also enchanted by Baba Shivanand's telecasts but this Baba's teaching looked so simple and matched to what I always felt. There was no discrimination of any religion. His teachings reminded me of Jesus Christ's teachings. More of all what appealed to me was when Babaji said "You are responsible for whatever state you are in." The law of karma started making more sense to me. In fact, everything that happened or was happening in my life made lot of sense to me. I learned very bitter facts as I returned to watch the telecast everytime. One day, in my office cabin, my colleague spoke about Baba Shivanand's TV program and suggested if we could go to his shivir. I point-blank refused saying that I did not want to get into any religious stuff, but then he showed me the details of the program and I thought I could learn from it. Finally I decided I must attend his shivir for I was simply shaken by the overwhelming events occurring in my life. Reading and learning about Sages from India and studying all the time about them, pulled me more into the path of Siddhahood. Finally, I concluded that Siddha marg was my path, most suited to me, and at the same time I found myself in the shivir of Babaji.
I recounted what I had learnt from Swami Rama about siddhas and yogis. (Highly recommend book: Living with the Himalayan Masters) Swami Rama was a Sri Vidya sadhak also. Swamiji roamed the entire Himalayan ranges and Tibetan land for many years and learnt many things from many gurus. It is very interesting to note his learnings that he has mentioned in detail about the yogis and the siddhis that he experienced while learning. Swamiji is very honest in his writings and this book can be an excellent company for those who love to know more about the yogis, the mountains, their sadhana, their powers, their lives and so much of mystical experiences surrounding their lives. If you are an avid reader with similar tastes blindly go for this book.
I was happy to see another yogi (Babaji) who carried wisdom from the mountains from ancient siddhas and empowered with such healing powers. More of everything he was a grihasthi and was so practical about his teaching of living life to the fullest. His words had power. He commanded serenity. His teachings were so practical and easy to understand. He described the scriptures in such a beautiful way in this Kaliyuga. By this time, I decided to go for the shivir, my first shivir in Pune in May 2009. There what I experienced cannot be explained in words. One day during the shivir break, I went to the Divine Shop and saw some magazines there. I was surprised to see Bade Baba's photo on it and asked the people there how come Bade Baba's photo was in this magazine. It was a pleasant shock when I was told that Babaji's Guru was Baba Nityananda! Standing right there, I had a rewind sudden flashback of everything happening in my life and things got clear as to how I was divinely guided here by Bade Baba to meet the person whom I had longed to meet my whole life. Everything just fell into place! Though all these incidents of reading the book, visiting Ganeshpuri, coming to Babaji happened separately without my conscious knowing, I realized the synchronicity of these incidents. After that, the bond with Babaji and Bade Baba has been just splendid. Now, when I look back I understand the series of events in my life and the series of incidents that brought me to where I am supposed to be. That does not stop me from being a Christian either. I love talking to Christ and just love the loving energy of his. Christ is happy for me for he is just beyond the barriers of religion. In fact, in my last mumbai shivir when Babaji was invoking Lord Shiva unusually this time I saw Christ. I would not be surprised to see Shiva next time I talk to Christ in a church...lol... Such magnificent are the ways of the ascended masters to communicate with us human beings. Of all the siddhas, my most closest bond has always been Bade Baba, Sai Baba, Jesus Christ, Mahavtar Baba and the lineage, Meher Baba, Neem Karoli Baba, Swami Rama and His master - Shri Dharam Das, the 18 Holy Siddhas of the South, and now I was bonded with a living siddha - our Babaji. The experience from each of these masters are not any less or not any more. Everything is very similar with their energies.
I don't preach here that this is the best path or whatever; it is the best to me. Everyone has different likings and tastes. One has to follow what one feels very comfortable with. Emotional people seem to vibe well in the bhakthi marg, physical people tend to vibe with karma yog, intellectuals seem to vibe with gyana marg and meditators and people of the mind tend to go well with raja yog. I have been through all this and what I found in ShivYog is that it is a blend of all paths. Such way, all paths and all religions are the tools of the Divine. In religion and all paths if all just understood that not one's method or path is superior than the others and that all are the different road to the same destination, all the chaos in the world will end. Every religion and practitioner have gems to offer and none can be completely discarded. As Babaji says, "Sab santh ek math."
Now, when I interact with ShivYog sadhaks or followers of Babaji I learn about their incidences and connection with Babaji. It is such a great network and a divine mystical plan of interweaving everyone together. Just like the divine calls out to humans through different paths, within each path also the divine calls out to people in different ways. This will be elicited if you hear people sharing how they came into ShivYog - all were beautifully guided, in some way or the other. The calling is always gentle by the divine. The reminders are always gentle. But when one pays no heed to the truth of one's purpose on earth, one is put to test and sometimes put to the extremes from where one struggles in desperation to catch hold of the invisible hand that was always there but not seen until now.
Namah Shivaya Co Traveller! Thanks for sharing your wonderful journey into Shiv Yog. It indeed is a divine plan or play we all are enacting. As Baba Ji always say "Seek! And it shall be given to you!" We all sought and we found Him. Let us now make the most of this 'once after many life times' opportunity of being graced by a Siddha Guru. Love and warm wishes.
"And I say unto you, Ask, and it shall be given you; seek, and ye shall find; knock, and it shall be opened unto you. For every one that asketh receiveth; and he that seeketh findeth; and to him that knocketh it shall be opened."
All truths are eternal and same but spoken is so many different ways and language!
Truly we sought and we found him - Thank you Babaji.
You are doing an excellent job. I follow your blog regularly and must say that it is insightful and inspirational. I look forward to read your blog on different topics. Keep sharing your views and experiences, they are wonderful. Can you elaborate on mind and soul... how they are different or similar...i am bit confused..
Is it ok to ask you to share your email-id???
Shilpa, You may write to me at vigorheart@yahoo.com.
I am overwhelmed reading your sharing. Your journey is inspirational. I again thank you for pointing me to your blog.God Bless you.
Thank you Preet and Anuj Bhaiya... Namah Shivaya..
Great article Jacob ..I loved reading it.many thoughts of urs I could recognise with myself also like d ones "I pondered why a child is born with abnormalities when such a little being cannot sin? Why a dog who lies calm in his own place without hurting anyone had a broken limb? Isn't God watching? Why does he not do something for these little creatures? I failed to understand why the best of people doing good suffered while the bad still enjoyed? these are the feelings which I also had.I thought why doesn't God help and save one in difficulties like a girl being tortured or ill-treated.or she being killed .I felt y cant God help.I was so emotional like i could not see an ant dying ...i tried to pick it up and save it frm water,..hahah.but now i have becm more rough and practical and less emotinal...many many things were interesting to read...god bless.
It's nice that you have outgrown all those sympathy emotions but at the same time we must not lose our compassion. We must do our duty to save whatever is possible by us. Babaji says, "Do not pity but have compassion." In compassion, one helps without being attached to the consequences or letting emotions run haywire. Namah Shivaya..
I just came across your blog and i am very impressed with all the contents on your website. You are doing a wonderful service to the humanity.
When i read this post, it looked as if you were writing my experience. I have also gone through the same path that you have gone thru. That is first i read autobiography of a yogi by Paramahamsa Yogananda, then met Baba Muktananda, whose Guru is Bhagwan Nityananda.Then somewhere i got lost and when i saw Baba Shivananda all my experience got rekindled.
I want to download some of Babaji's video but i couldnt do so. Can you tell me how i can do that.
Nice to know this friend. Do write to me at - vigorheart@yahoo.com and I'll let you know how. namah shivaya..
I am gratefull for you article which is very true, i had and having similar experiences.I feel very emotional when I am reading your note. Thanks Jacob.


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New from our friends at Eco outdoor is the Nomah Lounge collection just in time for a season change.
We love how cool and comfortable this collection looks. The Nomah is crying out for a relaxed day with a book, curled up on it’s soft cushions and enjoying Sydney’s Autumn breezes.
For outdoor lounges the Nomah has a great coastal feel and can fit in to casual or formal settings. You can leave it as a sleek and comfy piece with it’ beautiful colour palette or style it up with some scatter cushions to tie things together.
Check out the Nomah over at Eco Outdoor.


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I ordered a Memorial Bracelet in honor of the first fallen hero I stood in the flag line for as a Patriot Guard Rider. The young man was a TN State Trooper and a member of the TBI when he was called to serve in Iraq. He left behind his parents and his fiancee; next time they saw him he was in a flag-draped coffin. I have just place an order for a friend whose son was killed in the Korengal Valley of Afghanistan on April 15th. It was all I could think of to do for him, besides making a donation in his son's memory. Every life lost is a tragedy; the least we can do is keep the memories of the fallen alive.
My heroes wear combat boots. If you don't stand behind our troops, please feel free to stand in front of them.


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Palm Beach International Boat Show a place to daydream about dream boats.
As a teenager and young man, I participated in that ritual joke with my father many times.
We come from a Palm Beach pioneer family, which just about assures that boating is in our blood. With only a few hand-cut trails, boats were the primary mode of transportation for the first residents. The earliest tourists sailed to Palm Beach for winter fishing and hunting long before Henry Flagler brought the railroad.
My great-grandfather George Potter had a double-masted schooner. My grandfather owned one of Johnny Rybovich’s first sport fishing cruiser conversions. The boat my father and his partners owned was in charter service. They occasionally used it themselves and wrote the losses off their income taxes — hence the tongue-in-cheek ritual about poor people making boat payments.
Boating of this caliber is still very much a part of Palm Beach culture, but it has ceased being a run-of-the-mill pastime. A waterfront home, deepwater dock and state-of-the-art sport fisherman can only be aspired to by people who view millions as a negligible expense.
Fortunately, for the yacht brokers at the upcoming boat show, Palm Beach has its fair share of such residents. Still, if it were just a matter of selling a few yachts, I doubt if we would even have the event.
The boat show attracts large crowds for other reasons. Most attendees have fun just walking around looking at the exceptionally designed and painstakingly constructed watercraft thinking, “Someday, when I win the lottery …” Even landlubbers are seduced by the romance of the sea.
I’ve done several cartoons about the Palm Beach International Boat Show over the years. Some were about how it snarls traffic on roadways and bridges by occupying Flagler Drive for three weeks. But more often, my boat show cartoons have been about the fantasy of shucking the petty annoyances of humdrum landlubber existence for the boating life.
Of course, reality does not match the fantasy. Life on the water is more complicated than on land. I spent too much time repairing dry rot, oiling teak and refurbishing my dad’s boat to have any desire for one of my own. Nevertheless, the lure of those gleaming hulls is not easily resisted. For most of us, a visit to the boat show is a great Walter Mitty day.

industry_corpus2: Transportation


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There is something so intriguing and beguiling about the human skull. It conjures deep primal revulsion and yet one can not look away. In Mexico and other countries the skull and skeleton are central decorations to the celebration Dias de los Muertos, the Day of the the Dead. This three day celebration of family members and friends that have passed on is centuries old. It centers around the idea that the dead come back to visit us on November 1st so we might as well throw them a party.
Sugar skulls are central to the Dias de los Muertos celebrations, much like Christmas trees are to the Holiday season. Figurines of full skeletons doing everyday tasks reminds us of our lost ones and what they did in life. It also hints at the idea that the dead are still active and enjoying earthly pleasures, a hope that we all have that the afterlife will be enjoyable.
Sugar skulls have become ubiquitous in cultures outside of Mexico and are steadily gaining popularity around the world. They have surpassed their traditional role in the Dias de los Muertos celebrations and can be found on all kinds of decorative items. People are drawn to them as they can be blank slates, telling stories the observer is giving them.
There is something so real and gritty and approachable about sugar skulls. They are playful but at their heart they remind of us of those we love who are no longer with us. They also hint at own mortality. With such a sad story to tell, they do it gently by reminding us that while life is brief, it is also fun.
My mosaic skulls have hopefully captured some of the joy of the celebration of Dias de los Muertos and I hope they bring as much joy to you as they did me while making them.
"Mystery of the Wax Museum" was released in 1933 and is one of Hollywood's great 'lost' films. Shot in a quickly defunct color process that only had red and green hues, the eerie atmosphere leaped off the screen to original audiences. It was never reissued and considered lost by 1936. Lionel Atwill was praised for his portrayal of the poor lost Ivan Igor, the proprietor of the ghastly wax museum. Also starring Fay Wray of King Kong fame, her famous screams add the proper tingles of terror.
'House of Wax' starring Vincent Price released in 1955 was based on this classic film. Orson Welles also visited a similar plot for an episode of The Shadow in 1938.
Found in a vault in 1970 it was re-released in the summer of 1972 with a gala affair at Grauman's Chinese Theater in Hollywood. Fay Wray was the star once again as she surprised the appreciative crowd at midnight with tales of making the film.
Famous Monsters of Filmland issue #113 1975 recalled the eyewitness accounts of that night at Grauman's by the incomparable Forrest J. Ackerman (a blog post for another time that one) reviving 'Mystery of the Wax Museum' yet again to generations to come. His infectious enthusiasm for the film is a delight to read in the issue and is one of the many reasons that drew me to recreate this cover.
Please see my listing for Mystery of the Wax Museum" to see my stained glass interpretation of this classic horror magazine cover.
After years on Etsy, CustomMade.com, and other online marketplaces, I've decided to open the virtual doors on my very own store! Take a look around and peruse the mosaic pieces I have on hand, check out my page about custom projects, or drop me a line on the Contact page.
Thanks for stopping by—enjoy your visit!

industry_corpus2: Film & Entertainment


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Fail is here to deliver truth and wisdom in the only way you understand, a swift kick to your groin.
Fail was born in a secret camp on Mt. Paektul on February 14, 1942. His birth was foretold by a swallow, and heralded by the appearance of a double rainbow over the mountain, a new star in the heavens, a new element in the periodic table, a shift of the earth rotational axis and the release of a good Star War prequel.
Fail was born fully grown and perfect in every way. The first word Fail utter upon seeing the world was of such enormous revelation to all whom privilege enough to hear it; every single person within a five miles radius shat themselves in absolute joy and amazement. Foreseeing the enormity of his task, Fail summon forth a giant ban hammer which he held aloof, ready and eager to smite any and all signs of weak sauce.


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industry_corpus2: Law & Justice